Whether you need consultancy with PPC management, content creation services, social media management, or digital advertising, iCall Marketing got your back. Here, we share our thoughts on industry trends, provide insights and tips, as well as showcase our expertise in the field.
How to Find the Best SEO Packages for Small Businesses? SEO has been a “staple” strategy that many small businesses use to succeed in digital marketing. Approximately, 25% of businesses are successful in incorporating SEO into their company – and obviously made a whopping ROI from it. Now, in case you were wondering how you […]
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How to Use Paid Search Intelligence and Outperform Your Competitors? Outperforming your competitors doesn’t mean that you are neglecting other things in your business but driving perfectionism. It only means that you need a competitive advantage and want your business to be one of the highest profit earners in the industry – I mean, who […]
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Demand Generation vs. Lead Generation: The Key Differences and Benefits Demand Generation and Lead Generation are two of the most important things to consider if you want to find potential customers and turn them into actual buying ones during the process. Both of these strategies are effective. In fact, a website’s lead conversion rate can […]
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6 Effective Strategies and Campaigns for B2B Lead Generation Are you one of those looking for fresh ways to attract potential customers for your B2B company? The research found that 61% of marketers consider lead generation their topmost challenge. Generating leads can be daunting. It involves experimenting with various approaches and then focusing on the lead generation […]
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Effective Pay Per Click Campaign Management and Reporting – 6 Best Practices Pay Per Click campaigns have seen a popularity increase because it is an effective and fast type of digital marketing strategy. Plus, you only pay for results which is a lot better than paying to showcase your ads to the audience. Many businesses […]
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Digital Marketing Strategy for 2023: Best Practices for Building Your Online Presence and Driving Results It’s projected that a whopping 5.18 billion people will be using the internet worldwide by the end of 2023. Can you imagine? That’s huge and shows just how important the digital world has become. With so many people online, businesses […]
B2B Lead Generation: Services, Tools, and Terms More than 80% of businesses today use B2B Lead Generation Services – and for good reason. A company thrives on its ability to generate leads, and without a steady stream of leads, your business will struggle to grow. B2B lead generation services provide the means for finding and […]
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The Role of Technical SEO in Boosting Your Website’s Visibility Awareness, Sales, and Information are the three purposes of a website. It also makes a business look legitimate and trustworthy. A website today is like an organisation’s brand identity. It’s where they tell their story, news, services, and how the things they offer are valuable […]
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Ranking in the Google 3-Pack: How to Work with Google Map SEO There are so many ways Google can help a business. Whether it be for building customer awareness (Google My Business Profile), web traffic and generating leads (Google Ads), and finding the right SEO keywords (Google Ads Keyword Planner). But the feature that piqued […]
Maximising Your ROI with Effective Paid Search Strategies A lot of companies are fond of using a paid search strategy to generate leads and perform brand awareness, which can mark an increase in sales and business growth. Paid search strategies account for 63% of clicks in different search engine results – particularly a Google Ad. […]
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