Build Your Lead Generation Strategy with Top B2B Lead Generation Platforms and Software Products

Build Your Lead Generation Strategy with Top B2B Lead Generation Platforms and Software Products

B2B Strategies

Build Your Lead Generation Strategy with Top B2B Lead Generation Platforms and Software Products

Surviving and growing are two of the most important things a business needs – this is especially true for small businesses or those who are just starting out. And what’s a better way to do that than building a lead generation strategy to nurture potential clients into paying ones? Doing this allows you to put your business as the solution to customers who are already interested in a particular product or service.

Using lead generation tools is one of the best ways to build a strategy. It will also allow you to conduct a well-executed lead generation strategy that helps you to streamline your sales process. More importantly, these top lead generation tools let you identify the right target audience for your business, create a pipeline for potential customers, and eventually be the key to income increase.


What is a B2B Lead Generation Software?

A B2B lead generation software is a tool that helps businesses to manage the generated leads for their products or services. The software allows businesses to automate various lead generation processes, making it easier for them to cope and route the lead to the proper department – such as the sales or marketing team if further discussion arises.

With B2B lead generation software, businesses can systemize many aspects of lead generation such as lead scoring, lead nurturing, and lead tracking. This makes it much easier to administer leads and ensure that potential customers are being contacted in a timely and effective manner. Plus, without using any lead generation tools, you have to rely on manual methods which can be inefficient and decrease your chances of success.

Top B2B Lead Generation Platforms and Software Products

Whether you’re a small start-up or an established enterprise, it’s important to find the right B2B Lead Generation platform and software products that will power the lifeblood of owning your potential customers. Here are the Top B2B Lead Generation Platforms and Software Products!

  1. LinkedIn

LinkedIn is not just a professional networking platform but it has also become one of the top B2B lead generation platforms and software products. As a matter of fact, 80% of B2B leads come from LinkedIn – making it the best platform that generates leads the most.

  1. HubSpot

With its all-in-one marketing, sales, and service platform, HubSpot has become a popular choice for businesses looking to make their lead generation process a walk in the park. Furthermore, HubSpot has a 98% customer retention rate making it one of the top lead generation tools businesses prefer.

  1. Salesforce

Spotify, Amazon Web Services, The New York Post, and Toyota are just some of the many major companies that rely on Salesforce as their lead generation tool. The platform is a cloud-based customer relationship management (CRM) software that helps businesses manage their sales, marketing, and customer service processes in a more rationalised and competent manner.

  1. Keap

Keap is a powerful B2B lead generation platform that offers businesses a range of tools and features to help them generate new leads and grow their customer base. With its intuitive interface and advanced features, Keap is quickly becoming one of the top lead generation platforms available today.

  1. Pipedrive

With features like a customizable pipeline and automated lead scoring, Pipedrive allows businesses to focus on the leads that are most likely to convert into customers. As of today, there are over 10,000 companies that use Pipedrive and more than 400 million profiles are established on their database.

  1. Marketo

One of the biggest advantages of using Marketo for lead generation is its comprehensive lead scoring capabilities. By tracking and analysing prospect behaviour and engagement, Marketo can assign a score to each lead based on their level of interest and likelihood to convert. This allows businesses to focus their resources and efforts on the most promising leads, increasing the chances of closing deals, and generating revenue.

  1. Pardot

Pardot is one of the best lead generation tools because unlike traditional marketing strategies that rely on mass-marketing to attract new prospects, Pardot allows businesses to create and execute targeted campaigns with personalised content that resonates with their audience. Based on a study conducted this 2023, over 31,000 companies use Pardot as their primary lead generation tool.

  1. Mailchimp

When it comes to B2B lead generation, Mailchimp is one of the top platforms and software products available in today’s market. With Mailchimp, you can create and send targeted email campaigns to your audience. You can also track the performance of your email campaigns, including open rates and click-through rates. This is valuable information that can help you to refine your messaging for future campaigns and improve your lead generation efforts.

  1. LeadSquared

With LeadSquared, you can easily capture leads from your website, social media, and other online channels, as well as track and analyse their behaviour to gain insights into their interests and needs. Keep in mind that LeadSquared is a starting company with only over 2,000 customers all over the world.

  1. OptinMonster

One of the key benefits of OptinMonster is its ability to create highly targeted and personalised campaigns. This improves the chances of converting website visitors into leads and customers, and ultimately, drives more revenue for the business. Another major advantage of OptinMonster is its ease of use. With its drag-and-drop editor and pre-built templates, businesses can create high-converting campaigns in minutes, without the need for any technical skills or coding knowledge.


Generating leads is an essential component of any successful business strategy, and having the right tools can make all the difference. Whether you’re just starting out or you’re looking to improve your existing lead generation efforts, consider using one of the platforms we’ve highlighted in this post to help take your business to the next level. Or if you want someone to do it for you and improve your chances of having a successful lead generation strategy, consider hiring a professional digital marketing agency that specialises in establishing more leads for your business.

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