Ranking in the Google 3-Pack: How to Work with Google Map SEO
There are so many ways Google can help a business. Whether it be for building customer awareness (Google My Business Profile), web traffic and generating leads (Google Ads), and finding the right SEO keywords (Google Ads Keyword Planner).
But the feature that piqued the interest of every local business is the Google 3-Pack. The Google 3-Pack includes the top three results related to a search result. This is different from organic results because Google 3-Pack is the directed Google My Business Profile of a business which includes opening hours, rating, years in business, and of course – the two main attractions: your business website link and directions.
If your local business is included in the Google 3-Pack, there’s a high possibility that you get the most leads and traffic, unlike your competitors. More importantly, being in the Google 3-Pack drives potential customers to your business both online and offline. Thus, boosting sales and growth.
Now, how do you get in? We’re curious too so keep on reading!
Create, authenticate, and optimise your Google My Business Profile.
Google My Business profiles provide an opportunity for businesses to showcase their brand, products, and services in a way that is engaging and informative. However, it’s important to make sure that the information you provide in your profile is updated, relevant, and describes your business accurately. Otherwise, Google won’t be able to confirm your business and there’s a high possibility that your website will go to the bottom rank.
Ensure NAP SEO and Conduct Citation Building
NAP stands for the Name, Address, and Phone number of your business. It is important to ensure that these details are consistent across all websites and directories. Citation building, on the other hand, involves creating citations on high-authority websites such as Yelp, Yellow Pages, and other local directories. These citations help Google recognize your business as a legitimate entity and can improve your ranking in the 3-pack.
Remember, to get to the Google 3-Pack, you want to provide Google with the most accurate, updated, and relevant information for your business. Reviews and citations also help Google to acknowledge you as a ‘quality’ one.
Confirm whether your website is mobile-friendly or not
6.8 billion people have mobile phones, with an increase of 4.2% a year. And if you don’t see this as an opportunity to make your website mobile-friendly, you are definitely on lots of ways to reach potential customers. Also, Google rewards websites that are optimised for mobile devices. This can ultimately help you gain more traffic and eventually boost your business’s growth and success.
Get more reviews
Getting a susceptible amount of reviews can be difficult, but you have to do this if you want to be included in the Google 3-Pack. There are many various strategies to get more reviews such as incentivizing customers with discounts or rewards, sending out automated emails after a purchase asking for feedback, and responding to every review they leave on your platform.
Generate more website content for an increased CTR
Generating more content is key to increasing click-through rate (CTR) and ranking in the Google 3-pack. But, it’s not enough to just simply create content. It should be relevant to your target market, answer timely discussions, engage, help your audience be knowledgeable about your product, and optimise for search engine optimization (SEO).
In case you don’t have the time to generate continued content for your website, hiring a professional digital marketing agency can help. An agency that offers blog content production creates attractive and engaging content that will keep visitors coming back for more. Plus, they stay up to date with the current trends to make sure that the contents are tailored to meet the needs of your customers.
Final thoughts
Just in case you were to implement method number 2 to increase your chances of getting to the Google 3-Pack, optimise your business location in Google Map SEO. Doing so helps your business’s online presence and makes sure it is listed correctly on Google Maps – which eventually leads to Google stating your website as a legitimate entity.