The Importance of SEO Audits and How to Find the Right Services
44% of businesses have an SEO strategy in place, and 34% of these businesses have made SEO a priority for their digital marketing strategy – and for a good reason. Every year, a total average of $79 billion is utilised by companies to spend on SEO. This is especially true for entrepreneurs who view search engine results page (SERP) as a primary method to lead more traffic to their websites. With this in mind, SEO Audits are just as important as conducting this effective digital marketing strategy to see how highly operational a business’ web presence is.
The Definition of SEO Audits
SEO Audit is a comprehensive analysis of a website that includes insights on how the website’s SEO is performing, what’s working and what’s not, and what needs to be improved. Typically, SEO audits include an in-depth analysis of technical SEO, on-page SEO, and off-page SEO.
Technical SEO is the aspect of a website that affects its visibility on search engines, such as website speed, mobile-friendliness, and website architecture. Whereas, on-page SEO, as the name suggests, refers to the content of a website and how it’s optimised for search engines, such as title tags, meta descriptions, and keyword usage. Lastly, off-page SEO refers to external factors such as backlinks and social media presence.
It’s amenable to prioritise technical SEO audits when conducting the process. Because it can identify any issues that may be holding your website back from achieving its full potential.
Things SEO Audits can do for your business
In today’s fast-paced online world, it’s not enough to simply have a website. SEO Audits are important to understand your website’s current SEO standing and identify areas for improvement. It also allows you to attract more organic traffic, and ultimately, generate more sales. And to make things more interesting, here are some other things that SEO audits can do for your businesses!
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Improve site performance
This is the most obvious reason. SEO audits can help you identify technical issues that may be impacting your website’s performance. For example, broken links, slow load times, and missing meta descriptions can all negatively impact your search engine rankings. An SEO audit can help you identify these matters and in case you find the right professional to do the process (more of this later), they will definitely know how to fix them.
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Recognize if you are using the right keywords
Doing SEO the right way is not doing it “the right way” without spot-on keywords. These keywords are the terms and phrases that people use to search for products, services, or information online. If you are not using the correct ones, your site might not be visible to the people interested in what you have to offer. An SEO audit service can help as it can analyse the contents of your website and identify the keywords being used or whether it’s relevant. Once you acknowledge these gaps in your SEO keyword strategy, the visibility of your website will be up and running in no time!
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Helps you measure improvements
By establishing a baseline for your website’s current rankings, traffic, and other critical metrics, you can track your progress and see how your efforts are paying off. This, in turn, can help you to increase your website’s visibility and create a roadmap to enhance your site’s SEO performance.
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Allows you to find weaknesses in your SEO profile
A lot of people are afraid of putting SEO as a digital marketing strategy in place. Even if it’s stated that 68% of online experiences begin with utilising a search engine. The reason behind this is that a strategy like this can make or break your website’s performance – especially if it’s not done right. This is where SEO audits come in. The process allows you to find weaknesses in your SEO profile that you may not have been aware of, and give you actionable recommendations.
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Identifies how your keywords rank in search results
SEO Audits can be a game-changer for businesses looking to improve their online presence – particularly if you want to identify how your keywords rank in search results. The process starts by analysing your website’s contents, structure, and coding to detect whether you have the right keyword foundation. And if you are paying a copywriter to do the content for you, SEO audit service is a great investment to classify if you hired the perfect person for the job.
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Let you get ahead of the competition
A higher ranking means more visibility, more traffic, and eventually more leads and conversions. However, with the increasing competition in the online space, it’s becoming harder and harder to achieve this. A process like an SEO audit allows you to get ahead of the competition by knowing what they are doing and what you can do to tailor your own strategy. It also permits you to look at the top-performing page on your industry and how they bring a lot of visitors to their site. Doing so will give you the solution on how you can get the most out of your SEO efforts and assess where you can execute more.
How to find the right SEO Audit Service?
First and foremost, you need to make sure that the service you choose is reputable and has a proven track record of success. It’s also important to understand their level of expertise with a team of experienced SEO professionals who are up-to-date on the latest trends and best practices for SEO.
Cost is also an important consideration. While you don’t want to choose the cheapest option available, you also don’t want to overspend on an SEO audit service. Look for a service that offers a fair price for their work and provides clear pricing upfront. Lastly, ensure that the SEO audit service you choose offers ongoing support and follow-up. Remember, SEO is an ongoing process, so you’ll want to work with an SEO Audit agency that can help you implement the recommended changes while monitoring your progress over time.